Link to Authority Sites
Including outbound links in your content can bring users to your website. People believe in research and seeing links to well-known sites can assure them of your website’s authenticity.
Another reason you should use outbound links is that they boost site ranking and create a level of trust between you and Google. Nonetheless, use a minimal number of outbound links to avoid making your content unintelligible.
Make use of videos
Top websites are known to include videos and audios in their text, as these improve their website usability and enhances their user experience.
Users want to connect with your website, and text is insufficient to achieve this purpose. A “how-to” video can explain your products and convince potential buyers of the need to choose your business over other brands.
Videos speak volumes even more than words and they’ve been found to increase the time users spend on a website.
Maintain a Mobile-Friendly Website
Today, most people connect to the internet using their phones and tablets. The rate at which people make searches using desktops has largely reduced. In essence, your site ranking will take a leap when you optimize your site for mobile.
Make use of a responsive web design when building your website by using a grid system like bootstrap. When users browse your site easily and conveniently using their mobile devices, Google will be happy!
Promote Social Sharing
Being active on social media is the secret to reaching a wider audience in the shortest time possible. Your website should have sharing links to social media platforms where readers can share your content.
With social icons on your content, your site will enjoy more organic search and site ranking will improve.
Include a Strong and Clear Call to Action
A compelling call to action tells your website users the specific thing you want them to do after reading your content or visiting your pages. Whether it’s “Contact Us”, “Place an Order” or “Call us now”, ensure that your readers know what to do at the end of a page.