Factors To Consider When Finding The Right Business Directory

In this digital era, when everything is moving to a virtual platform, business listing directories are not left behind either. Every day, millions of people visit the internet for various reasons. Therefore, it is wise to shift the business listing sites to the digital platform. If you are running a business and looking for more traffic, your best bet should be the local listing websites with free listing options. Therefore, looking for a business directory may serve you in a better way.
The challenge does not lie in the process of finding a free business listing site. Rather the challenge lies in finding the right business listing sites for the free business listing. There are countless similar portals available. But you need to find the right one to list your business so that you get the maximum exposure. In case, you are perplexed about the process of finding the right business portal, here is a list of tips to guide you.

Website Exposure

When you are starting from scratch to find a free business listing portal, you need to begin from the website’s exposure. It does not matter whether the website is free or paid, you should find a directory with some level of visibility. A portal that does not have enough traffic will not be able to give you the desired social exposure. Therefore, your job should begin by trying to locate a portal with high visibility and steady traffic. Once you have found such a portal, you can list your business for better exposure.

Clear Category

It is better to have only a few clear categories, rather than thousands of categories and sub-categories which does not offer a clear understanding. When you are looking for a business listing portal, you should explore the category tab carefully. Does it include your business type in the listing? Can you find the category easily? Or, do you have to hunt down the right category to list your business? If you are struggling to locate the right category for your business, the chances are that your target customers will struggle as well. Therefore, rather than complicate the matter, try finding a free business listing portal that offers a clear listing option.

Portal Quality

Now, this can be a little baffling, to begin with. How does one measure a website’s quality? You must decide by looking at the website. Does it possess a professional interface? Is it easy to navigate? You must make your decision based on these questions.
The professional-looking website works well to build a good reputation. You should always be on the lookout to find websites with professional interfaces. Also, pay attention to the website loading time. Does it take too long for the website to load? If yes, the website may run the risk of getting a high bounce rate. You should avoid listing your business in such a portal.
Another way to determine the quality of the website is to check whether it is smartphone compatible or not. People check business portals on the go these days. Therefore, any website which lists businesses should be multiple devices compatible. It will be wise to look for a responsive website to list your business.

Social Media Presence

Any local business listing site which lists businesses should have a strong social media presence. When you are researching business listing portals, you should check the social media profiles of the shortlisted websites as well. Social media posting frequency says a lot about a website’s promotion plan. You will be able to understand the effort of the business listing website by exploring their social media profiles.

Additional Activities

Does the business listing website offer something extra? Do they provide any award programs for the listed businesses? Many business listing websites operate their award programs. Participating in such award programs helps in gaining higher exposure.
Lastly, look at the content of the website before making any decision. The quality of blog posts and site content speaks a lot about the website owners. Any website which features more ads than content may not be suitable for business promotion.