Steps To Getting Media Coverage For Your Business
Free media coverage, regardless of the industry, can do wonders for a business. Small businesses, especially startups, can gain a lot of exposure from media coverage. However, it is not easy to get the attention of the media. Even online newspapers and magazines are difficult to crack. For this reason, you need to follow some strategic steps to get the desired media coverage in a magazine or some newspapers.
Understand The Stakes
The top-tier newspapers and magazines get thousands of queries every month. It is not possible to answer them all. Therefore, if you have just started to promote your business, your query may not even get noticed. For this reason, you must be a little prepared when you start getting in touch with the reporters for media coverage. If you play it right, you will get ample business opportunities from the media coverage.
Leverage Social Media
If you are planning to get your business featured by media, you need to keep the brand’s social media pages active. The more you post, the more attention you will get. Remember that the reporters use social media to stay connected with the trends. For this reason, if you keep posting from your business page on social media regularly, you are bound to get the attention of some reporter or some newspaper publication.
Get In Touch With The YouTubers
Even five years ago, the world was not aware of the term YouTubers. Right now, it has become a career option for many content creators. Getting featured on a famous YouTube business channel can get you a lot of attention. Also, it can smoothen up your path to getting media attention. However, before getting in touch with the YouTubers, be sure to check their niche. Influencers usually don’t step out of their specialization. Due to this, you should find out the channels which feature your type of business. Also, social media platforms give you the option to follow the reporters you want to get in touch with. If you regularly share their posts and like them, they may notice your business page. It will be easier to convince them to feature your business then.
Free Business Listing Portals
Free business listing websites also help in getting media attention. The business listing websites have a high social media reach. Posting on a business directory helps the businesses to get the desired social media exposure. The business listing websites usually promote the listed businesses on their social media websites. Businesses listed in the directories get ample exposure for this reason. It also helps in getting media attention.
It pays off to follow the current trends. When you post on trending topics, you get people to notice your social media pages. It allows them to come and follow your brand. A large follower count usually helps in convincing media to feature a business. Social media experts always advise people to follow the current trends when it comes to getting exposure and attention. However, it can be massively helpful in getting media attention and getting a publication feature.
Prepare Yourself When Getting In Touch With The Media
Never send a query if you are unprepared. Media professionals looking for organized applications. You need to arrange your company bio, background information, and product samples in neat order before you approach a reporter with the request for a media feature. If possible, offer them something as a token of appreciation. Free product samples work in creating a good rapport.
Lastly, media professionals appreciate getting detailed documentation for publication. Therefore, before you approach anyone prepare the company writeup which you want to publish.